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2006-12-25

一个虚拟社区调研

南加州大学数字未来中心搞的网络影响社会的调研项目 ,已经进行了数年,主要是有关在线社区、交流方面的研究,研究对象是2000名美国人,方法是每年访问他们以调查网络技术对网络用户及非网络用户生活和行为的影响。2006年的发现如下:

在线社区是联系和行动的催化剂:20.3%的在线社区成员每年至少进行一次和社区有关的线下活动。参与在线社区的人在社会上也是行动派;64.9%的人说 他们之所以参加通过网络带来的社交是因为这很新鲜;而43.7%的在线社区成员在参加线上活动之后也参加了更多的社会活动。

56.6%的社区用户每天至少登录一次。

70.4%的在线社区用户说他们有时或经常同社区内其他成员交流。

互联网用户发布信息的比例在增长,包括Blog,照片或者个人站点。

美国网民中7.4%有Blog,2003年是3.2%。23.6%的网民发布照片,3年前是11%。拥有个人网站的人继续增长,目前是12.5%。

该项目还发现互联网在家庭和朋友的联系中越来越常用,但这并未影响到他们真实接触的时间。

2006 年,美国网络用户平均有4.65网友,现实里面从未见过;平均有1.6个在网上认识然后又见面的,比2000年增长一倍。42.8%的人认为上网让他们保 持联系的朋友数增加了。虽然朋友增加了,但只有37.7%的人认为他们同家庭和朋友的联系增多了,比2002年的45.5%还有所下降。

同时,几乎所有人都认为网络并未让他们同家庭和朋友真实见面的时间减少。

看来,网络在这方面并没有太多负面影响嘛,并且很能增加交往的可能性,增进交流技巧等等,并不会上了网就变成木头人或是御宅男,想来日本电车男还找了个美女呢。



Attributes of a Virtual Community

11/29/06
USC Annenberg Digital Future Project finds shifts in social communication and personal connections on the Internet.
By Geoff Baum
The project found that Internet use is growing and evolving as an instrument for personal engagement.

Is the online world as important to Internet users as the real world?

Large numbers of Internet users hold such strong views about their online communities that they compare the value of their online world to their real-world communities, according to the sixth annual survey of the impact of the Internet conducted by the USC Annenberg School Center for the Digital Future.

Among a broad range of findings about rapidly evolving methods for online communication, the 2006 Digital Future Project found that 43 percent of Internet users who are members of online communities say that they "feel as strongly" about their virtual community as they do about their real-world communities.

"More than a decade after the portals of the World Wide Web opened to the public, we are now witnessing the true emergence of the Internet as the powerful personal and social phenomenon we knew it would become," said Jeffrey I. Cole, director of the USC Annenberg School Center for the Digital Future.

"The Internet has been a source of entertainment, information and communication since the Web became available to the American public in 1994," Cole said. "However, in 2006 we are beginning to measure real growth and discover new directions for the Internet as a comprehensive tool that Americans are using to touch the world."

The findings about online communities and more than 100 other issues are published in the 2006 Digital Future Project, the comprehensive annual examination of the impact of online technology on America.

The project surveys more than 2,000 individuals across the United States, each year contacting the same households to explore how online technology affects the lives of Internet users and non-users. It also examines how changing technology, such as the shift from Internet access by modem to broadband, affects behavior.

The 2006 Digital Future Project found that Internet use is growing and evolving as an instrument for personal engagement – through blogs, personal Web sites and online communities.

Online Communities: A Catalyst for Connection and Activism

Online communities and offline action: The Digital Future Project found that involvement in online communities leads to offline actions. More than one-fifth of online community members (20.3 percent) take actions offline at least once a year that are related to their online community. (An "online community" is defined as a group that shares thoughts or ideas, or works on common projects, through electronic communication only.)

Social activism: Participation in online communities leads to social activism. Almost two-thirds of online community members who participate in social causes through the Internet (64.9 percent) say they are involved in causes that were new to them when they began participating on the Internet. And more than 40 percent (43.7 percent) of online community members participate more in social activism since they started participating in online communities.

Online communities, daily use: A significant majority of members of online communities (56.6 percent) log into their community at least once a day.

Member interaction: Online communities are havens for interaction among members. In 2006, 70.4 percent of online community members said they sometimes or always interact with other members of their community while logged in.


Internet Users: Reaching Out Across the Web

Posting information: Growing percentages of Internet users are going online to post information, whether on a blog, posting photos or maintaining a personal Web site.

• The number of Internet users in America who keep a blog has more than doubled in three years (now 7.4 percent of users, up from 3.2 percent in 2003).

• Likewise, the number of Internet users who post photos online has more than doubled in three years (now 23.6 percent of users, up from 11 percent).

• The number of users who maintain their own Web site continues to grow steadily (now 12.5 percent of users).


The Internet and Social Links

The Digital Future Project found continuing growth of the Internet for connection to family and friends – but with virtually no negative effects on time spent in person with them.

New friends, online and in person: Internet users are finding growing numbers of online friends as well as friends they first met online and then met in person. In 2006, Internet users reported having met an average of 4.65 friends online whom they have never met in person. Internet users in 2006 reported an average of 1.6 friends met in person whom they originally met online – more than double the number when the Digital Future Project began in 2000.

Does the Internet increase regular contact with other users?: Responding to a question last asked in 2002, 42.8 percent of Internet users agree that going online has increased the number of people they regularly stay in contact with – marginally less than the 46.6 percent who voiced the same response four years ago.

Internet users and communication with family and friends: Although more than 40 percent of users said that the Internet has increased the number of people with whom they stay in contact, a lower percent said that since starting to use the Internet, they are communicating more with family and friends.

In 2006, 37.7 percent of Internet users agreed that since they started to go online, they are communicating more with family and friends – down from 45.5 percent in 2002.

Does the Internet change the amount of time spent with friends and family face-to-face?: While large percentages of Internet users said that going online increases contact with family and friends, almost all users reported that the Internet has no effect on the time spent with close friends or family face-to-face.

For highlights of the 2006 Digital Future Project or to order a copy of the complete report, visit http://www.digitalcenter.org

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